Sources of Collected Information
We collect different types of information about you from a variety of sources, including information you provide to us, information we automatically collect, information we obtain from other sources (see below), and information we derive or infer about you.
Information You Provide. You may choose to provide us with information when you interact with us, including:
- Identification information. We may collect and retain any information provided to us by you or your devices when you visit our Site, including when you register for an account, use our services, communicate with us, complete sales transactions, and subscribe to our email newsletters or other content we offer. When completing sales transactions, we may collect your payment information (e.g., credit/debit card information), signature, and, in some cases, government-issued ID information and date-of-birth.
- Commercial information. You may provide us or generate commercial information regarding your purchases from or involving our Site and any related transactions.
- Protected class information. You may provide us your protected demographic information, including age, gender, family status, such as when you complete a user profile or consumer survey.
- Your preferences and inferences. You may indicate your preferences when you complete our surveys, submit reviews and comments, or participate in our contests, promotions, or sweepstakes.
- Professional or employment-related information. You may also provide information related to your profession or employment when you complete our surveys, submit reviews and comments, or participate in our contests and promotions.
- Education information. You may provide information relating to your education when applying for a job with us or when responding to our customer surveys.
- Other information. When you apply to see if you pre-qualify for auto financing through one of our participating lenders, that lender may require you provide additional information, but that financing information is not captured or retained by us.
Automatically Collected Information. We may collect and retain your personal information automatically when you visit our Site. When using our website or mobile applications or when interacting with our emails, we and our partners may collect certain information by using first and third-party cookies, pixel tags, and similar technology that may exist today or that may be developed in the future. We may allow third parties to use these tools on our Site, and the information collected through these tools may be used on our Site or on other websites or services, including third-party sites. We may automatically collect the following information:
- Identification information, such as your IP address, device ID, cookie ID, mobile advertising identifier, pixel identifier, or phone number.
- Online activities, such as browse and search history, vehicles you view or configure, interactions with our websites, applications, or other information about your online interactions. When you use social networks to access our Site, information from those social networks may be made available to us. By associating a social network account with our Site, you agree that we may access and retain that information in accordance with the policies of the social network and this Privacy Policy.
- Geolocation data. If permitted by your browser, app, or device settings, we may collect certain information about your precise location to help you locate us, provide you with information relevant to your geographic area, or determine geographic information relevant to sales transactions.
- Audio, video, and electronic information, such as audio or video recording of telephone or online conversations between you and our customer support personnel for purposes of quality control, training, security, and analytics. We may also use video monitoring at our physical location to protect against theft and other crimes, although this information may not be capable of association with you.
Information Collected From Other Sources.
- Identification information. We may collect your contact information or information relating to your sales transactions from our affiliates, acquired businesses, partners, public sources, or other individuals.
- Commercial information. We may obtain your commercial information, such as your purchase history and information relating to your sales transactions, from our affiliates, partners, public sources, or other individuals, including individuals involved in sales transactions with you facilitated by our Site.
- Inferences or preferences about you, protected class information under federal and state law, professional or employment-related information, education background, and geolocation information may be collected from our affiliates, partners, public sources (e.g., a publicly available customer review), or other individuals.
Information We Generate
- Inferences or preferences. We may generate or derive some information about you based on other information we collect. We may also conduct analyses based on aggregated or de-identified information.
Use of the Collected Information
We generally use the information collected about you to provide and improve our services. We may use this information to:
- Provide and deliver services to you, process transactions, and send related information such as confirmations and invoices, and revise, update and develop new services;
- Send you communications including technical and support notices, administrative messages, and inquiry/customer support responses;
- Communicate with you about products, services, offers, and promotions offered by us and certain third parties, and provide you with information that may be of interest;
- Personalize our services and present you with advertising, content, or features of interest to you;
- Allow you to participate in contests, sweepstakes, or similar promotions and to administer them;
- Link or combine with information we get from third parties to help understand your needs and provide you with better service;
- Monitor and analyze trends, usage, and activities in connection with our services;
- Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect our rights and the rights of third parties;
- Respond to law enforcement requests or as required in connection with court orders, government regulations, or litigation; and
- Carry out any other purpose described to you at the time the information was collected.
Sharing of Collected Information
We may use or share (i) your personal identifiable information (PII) and (ii) de-identified and pseudonymized information based on your PII, for any purpose including marketing, research, and product and service development and improvement. We may share your PII with our affiliates, service providers and business partners, third parties that are not affiliated with us for business purposes, with other third parties as required by law, and also:
- With our service providers and business partners to perform services on our behalf or on your behalf, including email delivery and other communications with you, credit card and other payment processing, marketing, advertising, data analytics, website hosting, customer service, and similar services;
- With other automobile dealers, manufacturers, and similar businesses that may be unaffiliated with us, including to facilitate communications between these businesses and you;
- With lending companies and other financial institutions for purposes of determining your creditworthiness and facilitating financing, and for marketing their financial services to you;
- We may share information relating to the offering for sale and sale of automobiles on and through our Site, including make, model, year, VIN, listing price, sale price, sale date, and sale location with unaffiliated third parties for purposes of compiling, analyzing, marketing, selling, and publishing automobile sales data;
- With appropriate authorities or third parties to enforce our rights and those of our affiliates, customers, and members of the public, and to apply with applicable laws and legal processes, and for preventing fraud, theft, and injury to you or others;
- When we are involved in a business merger, acquisition, liquidation, valuation or similar business transaction;
- Unaffiliated third-party businesses so that they may market goods or services that may be of interest to you; and
- At such other times and for such other purposes as you may authorize us to disclose the information.
